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</div> </div> </div> <div class="clear"></div> <div class="new_box new_content_box"> <div class="w1200"> <div class="fl col-lg-9" aos="fade-right"> <div class="content_box"> <div class="title_box te-align"> <h3>RFID技術助力零售門店運營管理</h3> <p><span>日期：2023-05-15 15:57:50</span></p> </div> <div class="content"> <p style="line-height: 1.75em; text-align: left;"> 零售門店作為直接面對消費者的終端，門店的管理效率和客戶體驗，直接關系到品牌形象及競爭力。</p><p style="text-align: left;"><br/></p><p style="text-align:center"><img src="/uploads/allimg/20230515/2-23051516031T28.png" title="RFID技術助力零售門店運營管理(圖1)" alt="RFID技術助力零售門店運營管理(圖1)" width="542" height="336" border="0" vspace="0" style="width: 542px; height: 336px;"/></p><p style="text-align: center;"><span style="text-align: left;"><br/></span></p><p style="line-height: 1.75em; text-align: left;"><span style="text-align: left;"> RFID作為一種更智能的自動識別技術，具有更好的環境適用性與耐用性，并且穿透性好，且支持標簽的批量識讀。在現代化零售發展中得到越來越廣泛的應用，可以幫助零售門店創新營銷方式，讓門店銷售更加自動化、細致化、個性化。通過RFID技術在門店盤點、收貨、找貨、訂貨、導購等各環節的應用，提升門店工作及管理效率，優化商品配置，為消費者提供更及時周到的客戶服務，進而促進銷售額的增長。</span></p><p><br/></p><p style="line-height: 1.75em; text-align: left;"> 通過RFID技術的應用，還可以為店面消費者提供智能導購服務。在導購時，通過RFID自動識別終端掃描商品標簽信息，利用WiFi連接數據庫系統，即可實時獲取該商品相應的所有圖片及文字信息，如商品價格、尺碼、顏色、折扣信息等，第一時間全面響應客戶需求。便捷、高效、互動智能的導購服務，不僅提升了客戶的購物體驗，同時也提升了店面形象。</p><p style="line-height: 1.75em; text-align: left;"><br/></p><p style="line-height: 1.75em; text-align: center;"><img src="/uploads/allimg/20230515/2-230515160203C7.png" title="RFID技術助力零售門店運營管理(圖2)" alt="RFID技術助力零售門店運營管理(圖2)" width="542" height="350" border="0" vspace="0" style="width: 542px; height: 350px;"/></p><p><br/></p><p style="line-height: 1.75em; text-align: left;"> 在門店商品盤點中，通過RFID 技術的應用，實現商品的快速盤點，可極大提升商品盤點工作效率，以前人工幾個小時才能完成的工作量，現在幾分鐘輕松解決。并且可同步將盤點數據上傳至數據庫系統，確保數據庫系統數據與實際商品數據始終保持一致，輕松實現門店商品庫存的可視化管理。</p><p><br/></p><p style="line-height: 1.75em; text-align: left;"> 隨著RFID技術在零售門店管理中應用的深入，許多零售商家已經開始利用RFID技術來收集并記錄更精準的消費者行為數據，更智能地了解并分析顧客的購物行為偏好。如在鞋子、服裝零售門店，將RFID應用于鞋柜、衣服板墻、試衣間、試衣鏡、中島等場景，用于顧客購物行為的記錄與統計，通過客戶拿起試穿商品的時間、頻次、成交記錄等數據來分析顧客對商品的偏好，以優化店面商品配置，提升銷量，實現針對顧客群體的精準營銷，吸引更多消費者，提升店面綜合競爭力。</p><p><br/></p> </div> <div class="clearfix next_prev"> <a href="/index.php?m=home&c=View&a=index&aid=319" target="_blank">上一篇 : RFID資產管理系統，讓資產一目了然！</a><br> <a href="/index.php?m=home&c=View&a=index&aid=348" target="_blank">下一篇 : RFID技術在鞋服領域的應用分析</a> </div> </div> </div> <div class="fr col-lg-3 row" aos="fade-left"> <div class="list list_1"> <h3 class="hot">熱門動態<a class="fr" href="/index.php?m=home&c=Lists&a=index&tid=20" target="_blank">更多 ></a></h3> <div class="content"> <ul> <li><em>1</em><a href="/index.php?m=home&c=View&a=index&aid=348" target="_blank">RFID技術在鞋服領域的應用分析</a></li> <li><em>2</em><a href="/index.php?m=home&c=View&a=index&aid=347" target="_blank">市工信局信息產業處處長郝春毅一行到?？挡┤鹂疾煺{研</a></li> <li><em>3</em><a href="/index.php?m=home&c=View&a=index&aid=346" 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